Updated: Apr 25, 2019
A S.W.O.T. analysis is like a business plan, it’s a way of developing, listing, identifying if you may, an organized list of your department’s greatest strengths, weaknesses, opportunities, and threats.
Strengths and weaknesses are things that you can change in your department (think employees, and marketing for examples), while opportunities and threats are things outside of your department that you can’t change (think competitors or contract Management).
To get the most out of your S.W.O.T. analysis, work on it as a team project with different people from different parts of your department or even outside of your department as a fresh eyes sort of thing. The more diversity and perspective you have, the better your outcome will be.
There are Tons of SWOT analysis examples online but, the good ones you may have to purchase or, just make one yourself and be creative and have fun with it now that you have an idea of how and what it should look like.
Well there you have it as promised